So much of what we think and do nowadays can very easily end up online, often through social media profiles. You may not think that the employment history listed on your profile is all that important, or that your posts and comments will affect how a potential employer evaluates you. However, the information on your profile could end up making or breaking your search for the perfect job.
The upside of social media is that your accounts could help you find a job posting, or boost your image if a potential employer screens your profiles before an interview. Your social media accounts make up your social resume, and, like a regular paper resume, you want it to make you look good and showcase your talents.
So, in between submitting applications on job sites, take some time to update your social resume as well. Make sure that the employment history you’ve added matches across all of your profiles. Also consider orienting your posts towards the field in which you’re searching for a job. Share links to professional sites with your connections, and highlight your accomplishments.
If you do any volunteer work, mention it on your profile. In addition, research companies that you’re interested in and follow them on your accounts. Many companies will post job listings on their social media accounts as well as on their official websites. Once you start following companies you’re interested in you’ll also be able to see some of the achievements that they post. This can give you a better idea of what kind of day to day work the company does.
While your social media accounts can be an invaluable tool for boosting your job search, they can also easily cost you a position if you’re careless with them. Employers will often research a job candidate online, and many have reported turning down candidates for interviews based on what they saw on the candidate’s social media profiles, and it’s often for the same few reasons.
When examining an applicant’s social media accounts, many potential employers will look at the spelling and grammar used on the profile. Even when you’re just posting for fun, try to keep your grammar clean and correct, and minimize any “text speak” you might be tempted to use. Also, be sure not to plagiarize the work of others. If you’re reposting content, a quick shout-out to the author or organization that originally posted the material can save you a lot of trouble.
In addition, don’t post discriminatory material or comments, as this is usually an immediate red flag for employers. Try not to post anything using profane language, and keep your posts positive. The majority of potential employers are trying to evaluate a candidate’s character through their profiles, and they often turn away from people who are overly negative.
Is No Media Presence Better?
Due to the possible pitfalls of navigating social media, you may wonder if it’s better to stay away from it altogether. However, not having any social media presence at all could harm your job search more than help it. Employers often prefer candidates who have an online presence over those that don’t. Managing a few social media profiles responsibly can showcase your character and career. Just as important, if you don’t maintain a social media presence you could be missing out on incredible networking opportunities.
A good alternative to no social media presence is to maintain a few profiles with a plan in mind that will help you reach your goal. The good thing about social media profiles is that you’re in control of them. You can make your social resume reflect your strengths and personality exactly how you want it to. Use these profiles to research and network with leaders and companies in your field, and to highlight yourself as a job candidate who stands out above the rest.
If you’re looking for more information to assist your job search, contact The Sedona Group Austin, located in Austin, TX.